We Make Animated Videos

Our explainer Video

Animated music video

Our story

Forged in the fires of the year 2016, the Makers Initiative is the brain-child of illustrator, artist extraordinaire and design-wizard: Monique Johnson and wordsmith, loud-hailer enthusiast and self-described ideas man: Owen Watts.

When they are not hard at work creating overblown words to describe themselves, they are also a creative force (what does that mean?) of the highest order.

From her early work with the crayon, to her formative years of pencil-based drawing, followed by her gradual development of brush skills, Monique has traversed numerous artistic styles and is continually experimenting in her quest for (art) world domination.


Owen preferred the company of a dusty, old, typewriter; he would spend many an hour with it - honing the craft of storytelling. After many failures (of the typewriter) he decided a computer would be more practical and he never looked back. He loves language, doing weird voices and occasionally practices the dark art of video editing.

The Makers Initiative is a one stop shop for animated video content. We'll write the script, draw the pictures, animate them, provide voices, select music, design graphics, mix the audio...

In short, we will make you a fantastic video!


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clicks - Work it Out

Clicks - We'll be Fine

Ria hall - black light



Made this animated piece about music and imagination for Thursdays at Seven, a long running Auckland concert series. The video was featured as a part of the concert. It was great fun watching it with an audience and seeing people respond to the video.

Pica Teaser Image.jpg

LAB - Starry Eyes


Recently we wolfed out and made this wolf-centric  music video for a fantastic band called LAB.

Charcoal drawings, silhouetted Illustrator artwork, alpha mattes, and a bit of turbulent displacement in After Effects gave this video it's unique look. For those of you who don't understand technical jargon, here is a wolf joke to make your time reading this worthwhile.

Where does a wolf sit in a movie theatre?

Anywhere it wants.

wolfing out.jpg

The Black Seeds - Freakin'

Clicks - resolution


08/06/17 Captain's log:

This was an exciting video to make! Lovingly drawn in charcoal by Monique, 'Ash' is the story of a man who dedicates his life to the noble pursuit of burning logs and collecting the resulting ash. I wrote this piece whilst bored out of my mind at my old work, a job which I have now stopped doing (hooray).

Really love what Monique brought to this project drawing-wise and I finally got to use my soothing vocal tones for the narration.

The Game of Life

08/06/17 Captain's log.

Life is inherently ridiculous and so is this video. The Game of Life is inspired by 8-bit games, with catchy music and extremely limited options.


07/05/17 Captain's log.

For our first project I wrote a lyrical piece about the ever-present threat of doom. It's everywhere and it will get you... and that's exactly the sort of message we need to be thinking about at all times. Enjoy... if that is an option.